ProMaRes® : Products + Markets + Resources = the formula for organizational performance
- Company strategic planning gives orientation to the organization. Resources are bundled and focused on future market needs. Sales & marketing think and act in market-product combinations. Unique products are created in research & development by using technology and resources. The ProMaRes® Navigator as toolbox harmonizes and coordinates all these activities.
- Strategic objectives are given by the management to both, marketing & sales, as well as research & development. This works well in most organizations. The crutial part is the interaction between these two functions. How to use technology for unique product features, how to convey market needs to development engineers. Therefore we developed the ProMaRes® Navigator as proven toolbox and process model for structured innovation management.